About us.

Mission

At HD Made, we elevate impact through strategy, design, and data-driven storytelling. By transforming the complex problems our clients try to solve into engaging, human-centered experiences, we create meaningful connections that inspire action. From innovative digital products to compelling brand visuals and websites, we craft accessible and impactful solutions that empower organizations to inform, inspire, and drive transformative change.

Services

Strategy

  • Brand, digital, content strategy
  • Audience & user research
  • Technical & experiential discovery
  • Data analysis
  • Ecosystem planning, implementation
  • Stakeholder facilitation & management

Brand

  • Brand strategy
  • Positioning
  • Naming
  • Verbal & visual identity
  • Guidelines & design systems

Data

  • Data Strategy and Consulting
  • Data Collection and Integration
  • Data Storage and Management
  • Data Visualization and Reporting
  • Machine Learning and AI Integration
  • Data Security and Compliance

Digital

  • Digital strategy
  • Site, platform, product planning
  • Art direction
  • Information architecture (IA)
  • UX, UI design, prototyping
  • Website, application development
  • Usability testing & validation
  • Quality assurance
  • Accessibility

Content

  • Content audit, strategy, planning
  • Photo direction
  • Animation & motion graphics

Clients

Non Profit

Integrity First for America
Robin Hood
Anthos Home
Array Education
BCRF
Care For the Homeless
Coalition for the Homeless
Cooperman Scholars Program
Huntsman Mental Health Foundation
National CAPACD
Noel Pointer
Restoration Plaza
XPrize
Women for Women
Lucile Packard Children's Hospital
Grameen America

Government

NYCEDC
NYC Mayor's Office
NYC Equity
HR&A

Corporate

IQVIA
MGM
StarMicronics
NASDAQ
FanDuel
Fox Sports
NBC Sports
Related
Arts Brookfield

Our Team

Henry Lee

Co-Founder & Chief Executive Officer

Henry drives the new business strategy and creative vision for HD MADE and is passionate about storytelling through technology and design. With more than 30 years in design, before HD, Henry was the Art Director at ESPN The Magazine, and also led design for ESPN Mobile, ESPN SHOP, and ESPN Publishing. Henry also partnered with Nike and (RED) to create Tied Together, a campaign to kick off the 2010 World Cup.

Meg McInerney

Managing Director

Meg focuses on client relationships, project leadership, creative storytelling, and business strategy. With 20 years of experience as a start-up manager and entrepreneur, she delivers results through strategic management and a commitment to social impact. Her work reflects her background in advocacy, challenges inequities and amplifies marginalized voices. Meg builds lasting partnerships across sectors, including digital healthcare, municipalities, nonprofits, and corporations.

Carlos Prieto

Design Director

Carlos, with 30+ years of experience, has made design the foundation for driving projects, achieving business goals, solving complex problems, and inspiring others. Before HD, he founded the Internet Department at ITX (Zara) and was the first Ecomm Director (Zara Home), spending over 15 years with the company in diverse roles. He also ran his own design studio in BCN and held key positions at Mediapro (Cinema & TV), Virgin (Retail), among others.

Kevin Cruz

Lead Designer

For over a decade, Kevin has been designing impactful UX, UI, and branding for clients at HD MADE. His portfolio includes the DMMR, a comprehensive data hub tracking all official NYC department indicators, as well as website redesigns for organizations like the Breast Cancer Research Foundation, Noel Pointer Foundation, and Coalition for the Homeless. Kevin earned his B.F.A. in Graphic Design from the Fashion Institute of Technology.

Sree Partha

Chief Technical Officer

As the technical lead for HD Made Sreejith Partha specializes in aligning product and technology strategies with clients’ cultures, visions, and goals, ensuring seamless digital transformations. Sreejith has led the development of cutting-edge applications and infrastructure serving millions of users across governments, corporations, and startups. His expertise spans the entire product lifecycle, emphasizing discovery, strategy, and user-centric design. He takes pride in blending strategic insight with technical excellence, delivering impactful, tailored solutions. Sreejith holds a Masters degree in Electrical Engineering from University of Pennsylvania.

Vijay K

Lead Enterprise Architect

Anand Suresh

Lead – Technical Project Management

Kosish Bhandari​

WordPress Solutions Architect​

Sam Tyson

Jr. Designer

Jamie Bryan

Content and Branding Lead

Collaborators