At HD Made, we elevate impact through strategy, design, and data-driven storytelling. By transforming the complex problems our clients try to solve into engaging, human-centered experiences, we create meaningful connections that inspire action. From innovative digital products to compelling brand visuals and websites, we craft accessible and impactful solutions that empower organizations to inform, inspire, and drive transformative change.
Services
Strategy
Brand, digital, content strategy
Audience & user research
Technical & experiential discovery
Data analysis
Ecosystem planning, implementation
Stakeholder facilitation & management
Brand
Brand strategy
Positioning
Naming
Verbal & visual identity
Guidelines & design systems
Data
Data Strategy and Consulting
Data Collection and Integration
Data Storage and Management
Data Visualization and Reporting
Machine Learning and AI Integration
Data Security and Compliance
Digital
Digital strategy
Site, platform, product planning
Art direction
Information architecture (IA)
UX, UI design, prototyping
Website, application development
Usability testing & validation
Quality assurance
Accessibility
Content
Content audit, strategy, planning
Photo direction
Animation & motion graphics
Clients
Non Profit
Government
Corporate
Our Team
Henry Lee
Co-Founder & Chief Executive Officer
Henry drives the new business strategy and creative vision for HD MADE and is passionate about storytelling through technology and design. With more than 30 years in design, before HD, Henry was the Art Director at ESPN The Magazine, and also led design for ESPN Mobile, ESPN SHOP, and ESPN Publishing. Henry also partnered with Nike and (RED) to create Tied Together, a campaign to kick off the 2010 World Cup.
Meg McInerney
Managing Director
Meg focuses on client relationships, project leadership, creative storytelling, and business strategy. With 20 years of experience as a start-up manager and entrepreneur, she delivers results through strategic management and a commitment to social impact. Her work reflects her background in advocacy, challenges inequities and amplifies marginalized voices. Meg builds lasting partnerships across sectors, including digital healthcare, municipalities, nonprofits, and corporations.
Carlos Prieto
Design Director
Carlos, with 30+ years of experience, has made design the foundation for driving projects, achieving business goals, solving complex problems, and inspiring others. Before HD, he founded the Internet Department at ITX (Zara) and was the first Ecomm Director (Zara Home), spending over 15 years with the company in diverse roles. He also ran his own design studio in BCN and held key positions at Mediapro (Cinema & TV), Virgin (Retail), among others.
Kevin Cruz
Lead Designer
For over a decade, Kevin has been designing impactful UX, UI, and branding for clients at HD MADE. His portfolio includes the DMMR, a comprehensive data hub tracking all official NYC department indicators, as well as website redesigns for organizations like the Breast Cancer Research Foundation, Noel Pointer Foundation, and Coalition for the Homeless. Kevin earned his B.F.A. in Graphic Design from the Fashion Institute of Technology.
Sree Partha
Chief Technical Officer
As the technical lead for HD Made Sreejith Partha specializes in aligning product and technology strategies with clients’ cultures, visions, and goals, ensuring seamless digital transformations. Sreejith has led the development of cutting-edge applications and infrastructure serving millions of users across governments, corporations, and startups. His expertise spans the entire product lifecycle, emphasizing discovery, strategy, and user-centric design. He takes pride in blending strategic insight with technical excellence, delivering impactful, tailored solutions. Sreejith holds a Masters degree in Electrical Engineering from University of Pennsylvania.